Banner advertising lets you display a visually appealing text and graphics ad to your customers. The ability to show graphics allows you to effectively establish your brand.
Tips for choosing a company to display banner ads:
Where will the ads show up? Are you able to target the ads so that they show up only on relevant web pages?
Do you pay per impression, or for a guaranteed number of customers to come to your site?
Does the company give you best practice information about creating effective banner ads?
How much does it cost, and what is the minimum investment?
What data do you get about which ads were effective?
How frequently will your banner ad be displayed?
What size will the ads be, and where will they appear on the page?
Are there tools to help you create banner ads quickly?
Tips for effective banner advertising
Use consistent visuals across all your banner ads to help build your brand - even if the customer doesn't click on the ad, they'll remember your logo.
Make sure your company logo or name appears clearly in the ad.
Target your ads to the people most likely to purchase something on your site (e.g. sporting goods advertisements on sports pages, not cooking pages).
Test your ads with a small group before committing to a full campaign.